Hard Rock International has announced it has signed up with Gaming Innovation Group (GiG) to add an omni-channel sportsbook to its online casino. This agreement follows a Letter of Intent signed between GiG and Hard Rock on 12 October 2018.

Players in New Jersey will soon be able to place bets on sports including all-American favourites such as football, basketball, baseball, hockey, college sports, soccer and more. They will be able to play online at HardRockCasino.com, on mobile via the Hard Rock Casino iOS and Android apps, and over the counter or at terminals inside the Hard Rock Hotel & Casino, Atlantic City.

Since its launch in July this year, HardRockCasino.com has rapidly reached $1m in revenue in the state of New Jersey, which only recently opened its doors to regulated online gambling.  The lightening-fast success is due to Hard Rock taking its highly recognisable Hotel & Casino brand experience online through GiG’s flexible, robust and scalable technical platform service and its best-in-class front end website service GiG Magic. Players have also been able to benefit from the Wild Card Rewards system, Hard Rock Hotel & Casino Atlantic City’s exclusive loyalty programme.