Scout Gaming enters Mexico with Logrand Entertainment Group
Scout Gaming has entered into a license agreement with Logrand Entertainment Group. The agreement gives Logrand full access to Scout Gaming’s full Fantasy Sports platform.
Logrand was established in 2005 and currently operates 14 casinos across Mexico, including 6,000 gaming terminals at venues in Cancun, Guadalajara and Monterrey. Logrand currently employs over 3,500 people.
“We are really pleased with this deal, making us enter into the Mexican market. We see big potential in the region and is proud to be chosen by Logrand which is one of the leading Mexican brands. Their ambition to build the top product offering aligns well with our ambition. The deal also further strengthens Scout Gaming’s position as the global leading B2B provider of Fantasy Sports.” commented Scout Gaming CEO Andreas Ternström.
The agreement is of strategic importance for Scout Gaming. The Mexican market has a lot of similarities with the neighboring US market as well as the broader Latin American market. Scout Gaming will before the upcoming launch in addition to their current offering add some leagues as well as new sports.
Logrand is planning to launch Fantasy Sports via their online brand Strendus. Launch is expected at latest in first half of 2019.
“The alliance that we made with Scout Gaming Group for establishing our Fantasy Sports offering, strengthens our commitment to provide our clients a quality service and high-level diverse online entertainment platform – we are sure that will see an expanding number of users and that with this partnership will strengthen our leading position in the industry”, commented Logrand
Scout Gaming’s long-term revenue is dependent on how many of Logrand’s customers playing Scout Gaming games, and to what extent these players will use the products. In addition, Scout Gaming’s size of network is significant for attractiveness of the game in the long run. A larger network is expected to offer larger prize pools and thus increase the attractiveness of the game to consumers.