Lotto24 exceeds 2018 guidance
According to preliminary calculations, Lotto24 AG will increase its last forecast last October for key financials in fiscal year 2018 due to very strong fourth-quarter jackpot development, especially at the lottery EuroJackpot.
According to preliminary estimates by Lotto24 AG, the transaction volume in the fourth quarter of 2018 is expected to increase by +53.0% over the same period of the previous year to approximately EUR 85.9 million (previous year: EUR 56.2 million). At EUR 10.2 million in the period under review, sales will even exceed their comparative value by 57.8% (previous year: EUR 6.5 million).
The gross margin will rise to 11.9% (previous year: 11.5%), in particular due to the very positive development of the syndicates in this jackpot environment. At the same time, the company gained around 128 thousand new customers (previous year: 75 thousand) in marketing costs per registered new customer (CPL) of EUR 26.98 (previous year: EUR 29.40).
Lotto24 AG will record a transaction volume of EUR 321.8 million in the financial year 2018 (previous year: EUR 220.7 million, +45.8%), an increase of + 51.8% to EUR 38.3 million Euro (previous year: € 25.2 million) and a gross margin of 11.9% (previous year: 11.4%).
With a total of 596 thousand new customers (previous year: 291 thousand), the number of all Lotto24 registered customers will thus amount to 2,169 thousand (previous year: 1,573 thousand). Due to the jackpot-related expansion of marketing activities and the series of comparatively cost-intensive TV commercials conducted in the first half of 2018, marketing costs in 2018 doubled to around 15.4 million euros (previous year: 7.9 million euros). However, the CPL will be well below the previous year’s level at EUR 25.88 (previous year: EUR 27.32).
Thanks to the strong sales performance, EBIT will improve to EUR 2.6 million (previous year: EUR 1.0 million); The result for the period will be EUR 7.7 million (previous year: EUR 2.5 million) due to a positive technical effect in connection with the formation of deferred taxes of EUR 5.2 million (previous year: EUR 1.8 million) . Euro).