Hard Rock Hotel & Casino Atlantic City launched its land-based and online sportsbook in New Jersey at HardRockSports.com and HardRockCasino.com, powered by Gaming Innovation Group.

“The launch of the sportsbook at HardRockSports.com is another milestone on our journey to becoming the most innovative and comprehensive online gaming service for players in the State of New Jersey,” said Kresimir Spajic, senior vice president of online gaming at Hard Rock International. “Sports are integral to New Jersey’s culture and HardRockSports.com provides fans with the best platform to bet on their favorite teams and sporting events.”

With the introduction of the sportsbook, Hard Rock Hotel & Casino Atlantic City continues to further develop and enhance its status as a leading brand in New Jersey to experience, play and earn rewards. Hard Rock players and New Jersey residents and visitors can now place bets on football, basketball, baseball, hockey, soccer, college sports (excluding New Jersey-based colleges or games taking place in venues within state lines) and more at Hard Rock Hotel & Casino Atlantic City, as well as online at HardRockSports.com and on their mobile devices via the Hard Rock Casino iOS and Android apps.

“We couldn’t be more excited to launch our online and land-based sportsbook, providing our guests and players the opportunity to bet on football’s big game this weekend,” said Joe Lupo, president of Hard Rock Hotel & Casino Atlantic City. “Players will be able to enjoy a full range of bets on the game, as well as all other major sporting events across the calendar, with exciting promotions and events coming soon. Continued development and the provision of a full-service array of amenities and entertainment for our customers is our consistent priority.”

Both the land-based and online sportsbook at Hard Rock are powered by Gaming Innovation Group (GiG).

“Hard Rock has global recognition, unparalleled reach and the same high ambitions as us,” said Robin Reed, CEO of GiG. “We look forward to continuing to support Hard Rock’s growth in New Jersey.