Ladbrokes Belgium, the Brussels-headquartered sports betting subsidiary of Ladbrokes Coral Group, has launched an affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider.

The Belgium-operated sportsbook’s new programme will be powered by the affiliate platform of Income Access, which unveiled a technology partnership with Ladbrokes Coral’s UK-facing brands earlier in January.

A ‘made in Belgium’ sports-betting brand tailored specifically to the domestic market, Ladbrokes Belgium offers wagering on a wide selection of local football events such as the Belgian Cup as well as other European leagues, including the Champions League and UK Premier League. Available in the official Belgium languages of Dutch and French as well as English, the brand also enables players to bet on popular Belgian sports including cycling and tennis and enjoy virtual sports and an online casino.

The launch of the Ladbrokes Belgium affiliate programme will allow affiliates to promote this high-profile local sportsbook with international brand recognition. Powered by the Income Access platform, which is also used to manage the affiliate channel for the UK-focused Ladbrokes, Coral and Gala brands, the new programme will be overseen by Ladbrokes Belgium’s in-house affiliate managers. The dedicated team is expert on the local gaming market, including regional and cultural differences.

Income Access’ Ad Serving tool will allow the affiliate team to segment campaigns according to language, location, browser setting and other characteristics unique to the Belgian market. Campaign tracking will be available from the customer’s first click through to the last transaction of the player’s lifetime. Additionally, Income Access will facilitate Ladbrokes Belgium’s communications through its comprehensive messaging feature.

Affiliates will benefit from a flexible commission structure covering CPA and revenue share as well as a hybrid of both models.

Simon Mahieu, Affiliate and Project Manager at Ladbrokes Belgium, said: “We believe that a motivated affiliate is a good affiliate. By offering our marketing partners the transparent, easy-to-use Income Access platform, we aim to engage and motivate our affiliates, ensuring the best service possible.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “The addition of Ladbrokes Belgium to our roster of partners demonstrates that our recent technology partnership with Ladbrokes Coral continues to evolve. We’re excited to support this brand’s player acquisition in the key European market of Belgium, and positively contribute to its marketing objectives.”