PlayUp & BetMakers Complete Acquisition Deal

Business News

Australian based gaming company PlayUp has confirmed its completion of the acquisition of TopBetta Pty Ltd.

PlayUp Ltd has paid in full AU$6 million for the acquisition of the TopBetta Pty Ltd including TopBetta and MadBookie brands.

The final payment of AU$1 million was originally scheduled to be made on January 29th, however, following The Betmakers Holdings Ltd satisfying all contractual terms, PlayUp brought forward the payment to January 25th.

“We are pleased to announce the formal completion of the acquisition of the TopBetta and MadBookie platforms,” said PlayUp CEO Daniel Simic.

“TopBetta and MadBookie are well known Australia-wide for providing quality bookmaking services. We are proud to have these brands as a part of our rapidly growing online gaming ecosystem.”