New partnership brings sports betting to Topgolf

Sports Betting

Sportsbook operator PointsBet has announced it has entered into a new partnership with global sports and entertainment leader Topgolf® as the company embraces the recently legalized U.S. sports betting market.

PointsBet will be the exclusive sports betting partner for Topgolf in New Jersey, including the Edison and newly opened Mt. Laurel locations.

Through a superior customer experience, PointsBet’s partnership with Topgolf will empower guests with a robust digital cross-platform strategy, incentivized interactions, and direct mobile fan engagement in the ultimate entertainment media platform for today’s global consumer. As part of the partnership, Topgolf guests can enjoy PointsBet-branded bar areas with in-venue media, while dedicated social campaign outreach will increase dynamic brand awareness across key demographics.

Events will be planned across selected Topgolf locations around major sporting events, and premium prizes and promotions will be available to participating guests. The next planned event, to take place at both Topgolf Edison and Topgolf Mt. Laurel, will be a March Madness Hole in One competition, with the winner taking away a grand prize of $25,000 on March 23.

“Our partnership with Topgolf is a perfect alignment of the sports and entertainment community,” said PointsBet U.S. CEO Johnny Aitken. “The PointsBet-branded bar areas, with live game odds and the opportunity to unlock special offers and rewards for downloading the PointsBet mobile app, will be the essential hub for fans to experience new, one-of-a-kind VIP betting experiences.”

Through the premium experience of play, food and beverage and music, Topgolf inspires people of all ages and skill levels — even non-golfers — to come together for playful competition. Guests can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay. Topgolf venues feature a chef-driven menu, top-shelf drinks, big screen TVs, flexible private event spaces and music in climate-controlled hitting bays for all-seasons comfort. Year-round programming includes events for social leagues, groups, golf tournaments and instruction.

“PointsBet is known for its guest-first and premium approach to sports betting, and we’re thrilled that Topgolf guests will be able to participate in this new venture that captures the spirit of competition and fun,” said Topgolf Media President YuChiang Cheng.“Partnering with PointsBet aligns our shared purpose of connecting people in meaningful ways to provide year-round sports entertainment to the local community.”

PointsBet recently announced the launch of its eagerly anticipated sportsbook, building on their reputation as the fastest growing betting company in Australia and bring their sports expertise, high-tech app, and inimitable PointsBetting product to the U.S. betting market.