Sacramento Kings to debut gaming lounge

Business News

NBA basketball team the Sacramento Kings has partnered with Swish Analytics to demo what it claims is the league’s first dedicated space for a free-to-play, in-arena predictive gaming experience at Golden 1 Center.

The Sacramento Kings Skyloft Predictive Gaming Lounge will debut on March 17, when the Kings take on the Chicago Bulls. The lounge will be made available to suite, loft and balcony box ticket-holders.

The space will allow fans to predict game results powered by custom Swish Analytics’ BetRush software, with exclusive prizes to be made available.

The lounge will feature iPads with the custom software that will allow fans to make predictions on the current Kings games. The lounge will also feature large-screen televisions.

“Basketball fans across the country are clamouring for gaming options, and we’re thrilled to be the first NBA team to bring this unique experience to Sacramento,” Vivek Ranadivé, owner and chairman of the Kings, said. 

“Predictive gaming is incredibly disruptive and will only continue to gain popularity in the NBA and beyond. Working with industry leaders like Swish Analytics allows us to test and perfect this technology to give fans the best experience in future seasons.” 

Bobby Skoff, co-founder of Swish Analytics, added: “We’re proud to bring this gaming technology to the NBA with a forward-thinking and creative organisation like the Sacramento Kings.

“Nobody is better than the Sacramento Kings at building best-in-class fan experiences utilising technology. The popularity of predictive gaming shows no signs of slowing down and we look forward to continuing to build and iterate the BetRush platform in Sacramento.” 

Swish Analytics’ BetRush is a live bet simulation engine that provides players with a real-time streaming feed of betting-focused analysis, content, statistics, odds and visualisations to allow viewers to engage with live games and stimulate betting activity.

The new lounge will complement the existing ‘Call the Shot’ predictive gaming experience in the Sacramento Kings + Golden 1 Center mobile app.

Fans will start each game with free credits which can be used to make their predictions, with each correct choice offering a credit-reward based on the probabilities and odds of each outcome as derived by Swish Analytics’ predictive odds making platform.

Fans will then be notified of game outcomes via email at the end of each game, with the top five total scorers able to redeem their points for virtual raffle tickets, which can be used to enter a sweepstakes for five prizes after each game during the demo. Prizes will include signed Kings gear and game tickets.

Sports betting is not currently legal in California. The Kings’ new lounge will fall under the “predictive gaming” banner.