The PGA Tour’s decision, unveiled on Tuesday, is in line with other North American sports leagues who have embraced gambling sponsorship and follows a U.S. Supreme Court ruling last May that overturned a 1992 federal ban on sports betting outside of Nevada.

“Deals are coming, and I think the Tour is being proactive.”

The new policy, which is effective immediately, applies to larger casino companies but not firms whose primary purpose is sports betting.

Gambling companies can now also be considered for Official Marketing Partners for all six tours overseen by the PGA tour and tournaments.

Former U.S. Open winner Graeme McDowell said PGA Tour Commissioner Jay Monahan explained to players the importance of protecting the integrity of golf.

“I feel like the PGA Tour has gotten out front in this, with the integrity courses we took online and with helping us to understand what’s going to be okay and what isn’t going to be,” said McDowell.

“The integrity of our sport is paramount.”