MGM Resorts Named Official Casino Partner of Boston Red Sox
MGM Resorts has announced the formation of an official partnership with the Boston Red Sox. This partnership includes the MGM Resorts logo appearing on the Green Monster at Fenway Park, the most iconic ballpark in Major League Baseball.
The new multi-year agreement designates MGM Resorts as the “official and exclusive resort casino of the Boston Red Sox.”As an official sponsor of the Boston Red Sox, MGM Resorts will have visible messaging behind home plate, Red Sox radio and other team controlled media outlets. In addition, MGM Resorts will receive exclusive access to one-of-a-kind fan experiences at Fenway Park.
MGM Springfield will also host various promotional experiences throughout the year and be the new home for the Red Sox’ annual Baseball Winter Weekend event, a weekend of hot stove fun for fans and families that takes place each January. The event includes a Town Hall Meeting with Red Sox leaders, autographs and photos with Red Sox players, and round-table discussions on a variety of baseball topics. The weekend also includes a full baseball festival for fans of all ages and clinics for kids.
“This is such a natural partnership for our two brands,” said Red Sox President and CEO Sam Kennedy. “MGM has set the standard in the hospitality and entertainment industry and their recent expansion into the Commonwealth makes them a clear partner. We are thrilled to welcome them to the Red Sox family and look forward to a long collaboration.”
“We are excited to enter into this historic partnership with the Boston Red Sox,” said MGM Resorts Chairman and CEO Jim Murren. “Combining the two iconic brands of the Red Sox and MGM Resorts will create a new one-of-a-kind fan experience for baseball fans unique to not only New England and MGM Springfield, but the rest of the country. We look forward to continuing our work and partnerships in the world of professional sports and building on our success as a worldwide entertainment leader.”
The deal between MGM Resorts International and the Boston Red Sox was facilitated by Fenway Sports Management, a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.