Real-time engagement software provider CompetitionLabs is powering live real-time tournaments and gamification for the Betsson Group, one of the industry’s leading online brands.

Brands and teams using the CompetitionLabs software can create real-time tournaments, missions, achievements, and insights. The platform allows any data event from any game, system, or source to be brought together into one point of control.

CompetitionLabs’s industry-leading data and platform capabilities create a ground-breaking real-time engagement experience that has posted measurable results from the first live promotion.

Julian Steinwender, CompetitionLabs CPO, said this collaboration was one of the software providers most significant. He added: “We are delighted to be powering a whole new approach to engagement with Betsson. Seeing activity going live is really exciting for us and continues our plans for expansion and innovation together.”

Joey Hurtado, Managing Director for the Casino Brands at Betsson Group, said: “The CompetitionLabs platform has given us a powerful and easy to use solution that allows us to provide true real-time engagement and gamification to our customers. Starting with tournaments, we have seen immediate uplift in both customer engagement and GGR. The ability to leverage our whole portfolio of games and their data has enabled a new set of opportunities for innovation and differentiation. This is in line with our strategy of offering our customers with quality products.”