777.be online casino and sportsbook operator announced today that Jean-Claude Van Damme, the famous Hollywood star and Belgian actor, will be the star of his new TV advertising campaign. 

The TV spots were shot at the beginning of the month in the Belgian capital where Van Damme was born and raised before flying to Hollywood and continuing his acting career. He later starred in blockbusters such as Bloodsport, Hard Target, Kickboxer and more. The 777.be TV campaign with Van Damme consists of two video clips, one dedicated to Casino777.be and the other to Bet777.be.

Both scenarios will recall the film career of the Belgian actor as well as his talents in martial arts and include even a reference to karate and his famous hipster in the film Kickboxer. The video clips were made by the London advertising agency Remake Production Ltd and its Parisian director NP Novak. (Belga / Belga)