Deal or No Deal Live app rolls-out social gaming extension

Games

Endemol Shine Gaming, part of global content creator, producer and distributor Endemol Shine Group, today announced the latest social gaming activity for global game show phenomenon Deal or No Deal following their deal with iPro, Inc.

Gaming technology company iPro, Inc. and Endemol Shine Gaming developed and released the Deal or No Deal Live app at the end of last year alongside the U.S. relaunch of Deal or No Deal on CNBC Wednesdays at 9pm ET/PT. The free to play app can be played alongside the TV show and is available to download for free via the App Store and Google Play.

Deal or No Deal Live users can now go backstage to the Green Room to play social games while they wait for the next episode to air. Players get chips for their play along episode and season scores to play social games in the DOND Green Room.

By playing in the DOND Green Room, users can win virtual money and a secondary currency which is in the form of DOND cases.  These DOND cases will be used to create an advantage in the play along game as well as in prize drawings such as in the current drawing for an official DOND case signed by U.S. host Howie Mandel.

Anil Mistry, Director of Games & Gambling, Endemol Shine Group said, “This addition of Social Games to the already successful Live app gives fans and gamers a greater depth of content and a chance to enjoy a range of new games, as part of the Deal or No deal experience.”

“Nothing makes me happier than to see viewers enjoying themselves playing along with the DOND show and entering the Green Room for some pre and post show fun.  The number of registered users of the DOND Live app now makes up a good portion of the viewing audience – which is a win for viewers, CNBC, Endemol and iPro,” said Robert Melendres, founder and CEO of iPro.

In December last year, brand new episodes of Deal or No Deal launched on CNBC in the U.S. after a 10-year hiatus. Fronted by original U.S. host Howie Mandel, the new series returned with 30 one-hour episodes featuring all the high energy and risk-reward that captivated audiences, with some exciting new twists. Deal or No Deal airs Wednesdays at 9PM ET/PT on CNBC.

Deal or No Deal is CNBC’s most-watched original series ever.  To date, more than 41 million viewers have watched the new season of Deal or No Deal in the U.S.. The U.S. version of Deal or No Deal is produced by Truly Original, a subsidiary of Endemol Shine North America.

Globally, Deal or No Deal has been commissioned in 83 territories worldwide with 324 productions internationally.

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