ISG Launch free-to-enter F1 game ahead of Bahrain Grand Prix

Sports Betting

Interregional Sports Group are activating the second part of their F1® betting package with the launch of a free-to-enter game that offers fans the chance to win a luxury weekend at the Formula 1 British Grand Prix 2019.

F1 Play has been developed as a customer acquisition tool for those bookmakers who engage with ISG on the bigger F1® rights package. The game, which tests the knowledge of fans by asking them to predict a series of outcomes in each race, can be integrated into the bookmaker’s betting engines so that bets can be offered on different elements of their predictions.

‘This is a great opportunity for F1® fans to test just how in-depth their knowledge of the sport really is,’ said ISG Group CEO Chris Buckley. ‘Players will have to make predictions on events from the starting grid to the chequered flag, and if they get it right, they could win a dream weekend at Silverstone,’ he added.

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