GVC Holdings has announced a multi-year extension to its B2B partnership with CBCX, the leading provider of sports and live betting systems.

Under the terms of the agreement GVC will continue supplying CBCX with the GVC Feed, the Group’s B2B sports trading feed. Established for more than 30 years, CBCX provides sophisticated retail and online betting solutions to businesses that include everything from software systems, customer cards and cash handling through to betting terminals.  GVC has supplied CBCX with the sports trading data services that power their business since 2012. The GVC Feed provides live sports betting data including odds, fixtures, results, scoreboards and event calendars in multiple languages to online and land-based B2B clients. The feed can be integrated into a client’s sportsbook via a state-of-the-art interface, enabling them to offer their customers an extensive sports betting and supporting content offer.

Ian Turnbull, GVC’s Head of B2B comments: “We are delighted to continue our long-term collaboration with CBCX who have been a first-rate partner to work with. Today’s announcement means their retail clients across the globe will continue to benefit from the same market-leading, margin-driven, quality content offered by GVC’s own premium sports betting brands including bwin and Sportingbet.

“Every event we offer is backed by experienced bookmakers using advanced trading algorithms and extensive supporting services to ensure a super-fast, reliable and comprehensive end-product for our partners.”

Michael Jeske, CEO of CBCX added: “Ever since establishing our partnership with GVC and incorporating their cutting edge sports betting and trading content into the CBCX software, we have enjoyed extraordinary growth and exposure of the CBCX betting systems portfolio. Driven by the quality and sustainability of GVC´s services, the CBCX sports betting application XLive has truly evolved and we are proud that XLive is widely regarded as the leading betting product for retail and web/mobile B2B betting operations. Extending our partnership was the obvious route for us to take. We are happy to renew the cooperation and look forward to a successful future!”