GiG has signed an agreement with Cashmio for the provision of its innovative marketing compliance technology, GiG Comply.  

Through the deal, Cashmio will bolster its compliance efforts in key markets by integrating GiG’s technology as a central part of its compliance routines.

GiG’s monitoring service has been designed in response to operators’ needs to further strengthen control over third party advertising and brand protection. GiG Comply drives responsible gaming by providing improved visibility of where and how brands are being advertised. The service helps protect them from promotion on websites which are not brand-safe. It also protects from misleading advertising in their name and helps them to adhere to complex advertising standards in their operating markets.

Maria Boelius, co-founder and chief of everyone at Cashmio: “When we started to build Cashmio with the goal of creating the world’s happiest casino, we looked for partners to help us achieve this and for many reasons we chose GiG. Today we are especially happy that we did so as GiG Comply is a product we as a company have been looking for to make sure that our efforts and external marketing partners efforts are all the best they can be for our players. We look forward to keep holding ourselves to the highest of standards when it comes to responsible gaming and marketing with GiG´s help.”

Richard Brown, chief operating officer at GiG commented: “We are delighted to welcome Cashmio onboard as a new customer for GiG Comply. We look forward to partnering with them to help them further adhere to advertising regulations, and take full control.”