STS extends sponsorship with Jagiellonia Białystok


STS the largest bookmaker in Poland has extended the sponsorship agreement with Jagiellonia Białystok.

The bookmaker will invariably be the main sponsor of the club, and its logo will remain on the front of the Yellow and Red jerseys. The new contract will apply for the next two years, i.e. until June 2021. STS with the club has been associated since July 2017.

Especially on the occasion of signing a new contract, STS and Jagiellonia prepared unique activations for fans. They will be able to engage in the development of the Jagiellonia Bialystok Academy and select a graphic design of one of the training rooms in a special vote. Then the club and STS will realize the winning concept. The poll will take place at the beginning of April and will be available on a dedicated website.

STS is not only the bookmaker’s leader in Poland, but also the largest private player on the domestic sponsoring market. We support the entire Polish sport – fans, clubs and sports organizations from many disciplines. An important part of our activities is directed to the Ekstraklasa teams. With Jagiellonia Bialystok – alongside PZPN – we are connected by one of the most important and largest contracts, which is of strategic importance to us. After signing the first contract with the club, we noticed a dynamic, several dozen percent increase in the number of players not only in Bialystok or Podlasie, but across the country – says Mateusz Juroszek, president of STS.

Continuation of the contract – under which STS is the main sponsor and official bookmaker of the club – includes the company’s logo exposition during meetings held in Bialystok, among others on fixed and LED bands and press walls. The contract also provides for the publication of content on the website and cooperation in social media. In addition, the company will organize a special fan zone during selected matches and will also offer special bets for meetings with the participation of the Yellow and Red. On match days, fans will still be able to use the betting at the Municipal Stadium in Bialystok.

STS will also run special activations addressed to the club and fans – including joint marketing campaigns.We are extremely pleased with the cooperation so far, which brought tangible benefits to both sides. It’s time to take another joint step, I hope it’s not the last. I am convinced that our joint activities, as before, will bring a lot of good to both the club and the main sponsor – says Cezary Kulesza, president of Jagiellonia Białystok.

As a sponsor, we never limit ourselves solely to logo display. We are involved in a number of initiatives whose aim is to involve the fans in the most important activities related to clubs. We regularly organize a series of activations that connect sports, team and STS fans. Hence, we decided, together with Jaga, to launch a vote on the graphic design of the new training hall. We want the fans also to have an impact on important events in their club – says Mateusz Juroszek, president of STS.