CompetitionLabs powering LeoVegas Group’s real-time engagement

Business News

Real-time engagement software provider CompetitionLabs, is powering live real-time tournaments for LeoVegas, one of the industry leading online and mobile brands.

Brands and teams using the CompetitionLabs software can create real-time tournaments, missions, achievements, and insights. The platform allows any data event from any game, system, or source to be brought together into one point of control.

CompetitionLabs’s industry leading data and platform capabilities creates a ground-breaking real-time experience that expand promotional capabilities and data innovation that deliver meaningful results.

Julian Steinwender, CompetitionLabs CPO, said this is one of most exciting partnerships for the software provider.  He added: “The real-time tournaments are an exciting first step together.  Knowing LeoVegas’s passion for innovation, we are thrilled to be part of it.”

Moritz Stragholz, CRM Operations Manage at LeoVegas, said: CompetitionLabs’s solution has provided us with a powerful tool kit for real-time engagement expanding our in-house capabilities for innovative customer engagement. Being able to leverage our full game portfolio and its data for cross-product and cross-provider promotions has achieved positive uplift from our first promotion. Starting with tournaments, the platform enables new approaches to real-time engagement and insights. These benefits support our vision and strategy for offering our customers innovative and engaging experiences with our products.