Sharks stadium to be renamed after club signs 4 year sponsorship deal
The Sharks are pleased to announce a new stadium naming rights partnership with PointsBet, Australia’s fastest growing online bookmaker.
PointsBet is both Australian owned and founded and is successfully taking on the large international players that have dominated the Australian online betting market in recent times.
The deal will see PointsBet Stadium as the new home of the Sharks for the next four seasons, complimented by the PointsBet logo on the sternum of the Sharks jersey. The newly pressed jersey made an appearance for the first-time in their round three win over the Cowboys.
PointsBet Australia continues to develop in tandem with its U.S. enterprise with the synergies across the two jurisdictions driving common growth.
The Australian operation has experienced significant increases in customer acquisition, turnover and revenue in the past 12 months, implementing similar growth strategies to the U.S. business.
PointsBet utilises NBA legend Allen Iverson, as well as local footy personalities Brett Finch and Billy Brownless as brand ambassadors. PointsBet Australia is building national brand awareness, via a growing marketing spend that draws customers to its ultracompetitive products.