Rio Aposta aims to become market leader in LATAM
A high tech i-gaming site is to launch this week for the fast-growing Brazilian market. Rio Aposta (meaning Rio Bet) is a sportsbook and casino offering on the BTi platform using the celebrated SBTech sports platform.
Funded by successful figures in the industry, it aims to combine innovative technology and local expertise.
“This is where we have an edge over other operators,” says Tom Golding, Chief Executive Officer of O Gaming, an international i-gaming company which is launching RioAposta.com.
“Our product has really impressed major Brazilian affiliates with great features such as our large range of pre-match and in-play markets, as has the way this beautifully designed site is so tailor made for the Brazilian market. The early feedback from customers has been overwhelmingly positive and we have key members of our team based in the country who really understand the needs of Brazilian players.
“With the funding and expertise we have in place along with the huge potential of the Brazilian and LATAM market, I am betting on the success of Rio Aposta.
“The marketing strategy we have combined with staff who have experience of working for such major companies as Bet365 suggests to me that RioAposta has all the potential to become a household name in Brazil.”
O Gaming will announce shortly a large number of third party agreements including with game providers and payment processors. Search Engine Optimisation (SEO) will be undertaken by SAYU, which has had huge success in the i-gaming sphere on Google for searches such as “casino” for their clients consistently over the last five years.
Later this year O Gaming will announce the launch of further brands in other key markets across the globe.