Kambi to provide Sportsbook for William Hill Sweden

Sports Betting

Kambi Group plc will provide its Sportsbook platform to William Hill, after the operator decided to expedite its planned entry into the re-regulated Swedish market.

In March, William Hill announced plans to enter Sweden and, in order to gain speed to market, has decided to rebrand its Kambi-powered Evoke Gaming site Redbet.se to become WilliamHill.se.

Work is well underway to align the Kambi Sportsbook with William Hill’s product requirements with an initial product launch expected to take place imminently.