Blackstone buys minority stake in Superbet


Superbet, the largest sports betting and gaming company in Romania, received a strategic investment of EUR 175 million from Blackstone Tactical Opportunities, part of Blackstone Group, one of the largest American investment fund.   

“We are anxious to start this strategic partnership with Blackstone. Capital infusion from the US fund backed by rich experience makes Blackstone a partner capable of supporting Superbet Group to maintain its market leadership in Romania, to continue to increase its market share and, above all, to be able to capitalizing on opportunities to expand business in both Central and Eastern Europe and globally,” said Sacha Dragic, co-founder and CEO of Superbet.

We are delighted to be able to start working with Sacha Dragic and the excellent management team he has created at Superbet. It is impressive that the Romanian company has invested in multi-channel and digital operations, including the launch of its own online gaming and betting platform, all made to the international standards of the industry. We are anxious to support the upward trend of Superbet, whose growth model is based on international expansion and on continued technology investments,” said Andrea Valeri, Senior Managing Director at Blackstone.

The rapid growth of the Superbet group was primarily due to the quality of its retail locations, as well as a pricing policy and services that put customers first. Second, the success of the group has been driven by both technology investment and rich experience in the industry. Thus, Superbet has been able to develop an exceptional online betting platform that enables bettors to experience a differentiated experience while also providing flexibility and greater scalability compared to competing bids.