The Together for the Tote team are delighted to announce Mark Kemp is joining the team as UK Managing Director.

A number of senior appointments have been made in key roles since it was announced last June that the consortium had bought 25% of the Tote, with an option to purchase 100% in the future.

Mark joins from Ladbrokes Coral where he is Managing Director. He has been with Coral since 2011, holding various Executive board director roles across marketing, operations and product in both the retail and digital divisions. He was responsible for developing and launching Connect for Coral, the first single wallet omni channel product, and since early 2017 has led the UK digital business which has enjoyed consistent growth. Prior to working in the gambling sector Mark worked for a number of leading hotel brands in finance and management roles.

Mark will take up his new role later in the year.

Mark Kemp said: “I am really excited to be joining the team at what is an enormously important time for the business. This is a unique opportunity to invest and rejuvenate the Tote and enhance the special role the Tote plays in British racing. I have been deeply impressed by Eamonn, Alex and the team’s plans and look forward to joining a passionate and ambitious team.

“I have hugely enjoyed my time at Ladbrokes Coral & GVC, during a rapidly evolving time of change for the business. I would like to thank everyone I have worked with over the years who have delivered success with me and wish them well for the future.”

Alex Frost, Alizeti Chief Executive, said: “We are delighted Mark is joining our team. His skills and experience will be an invaluable asset to us. We have ambitious plans to grow the Tote and are bringing together dedicated people who are entirely focused on ensuring the Tote has a successful future. We are all looking forward to working with Mark when he starts with us later in the year.”

Andy Hornby, Co-Chief Operating Officer at GVC Holdings, said: “I have worked with Mark Kemp for eight years and he has proved himself to be a simply outstanding businessman. He built his reputation running our Retail Gaming operations delivering consistent market outperformance over several years. More recently he has been the Managing Director of the Ladbrokes Coral Digital business and the numbers quite simply speak for themselves. Mark has consistently outperformed the market. His lasting legacy will be a digital business in brilliant shape and, in particular, the rejuvenation of the Ladbrokes brand which has delivered exceptional recent growth. We wish him all the very best at the Tote.”

The Together for the Tote team have made a number of senior appointments over the last year to support the Chief Executive, Alex Frost and Chairman, Eamonn Wilmott.