Anna Romboli has been appointed Business Area Manager Tur at Svenska Spel and will thus be responsible for the deal for number games and lotteries. She is currently Chief Communications Officer at the gaming company NetEnt. Anna Romboli will be a member of Group Management and report directly to the CEO. She will take up her new position at Svenska Spel on August 12, 2019.

– I am very happy to welcome Anna Romboli to Svenska Spel. Her solid expertise in branding issues will be valuable for managing and developing our popular brand names within number games and lotteries. I would also like to emphasize Anna’s experience of driving innovation and building digital business in the gaming industry. The fact that she also comes from the industry and has insight into the new re-regulated market is a great advantage for driving and developing the business, ”says Patrik Hofbauer, President and CEO Svenska Spel.

As Business Area Manager, Anna Romboli will be responsible for the Svenska Spel group’s deal within number games and lottery tickets that operate in the lottery market in competition with other players. The Tour business area includes some of Sweden’s most famous and beloved brands such as Lotto, Triss and Keno.

– I am happy with the trust and really look forward to being part of developing some of Sweden’s most famous brands. I hope to contribute to building products and services with the customer in focus, and which are attractive and competitive in the new regulated market. Being a part of Svenska Spel that leads the development in terms of gaming responsibility and actively contributes to the development of the industry is also something I look very much forward to, ”says Anna Romboli.

Anna Romboli has been Chief Communications Officer at the listed gaming company NetEnt since 2014 and is a member of Group Management. She has broad experience of innovation, change work and brand strategy and has, among other things, been VP Brand and Communications at the consulting company Veryday (today McKinsey Design) and Senior Account Director at the PR office Edelman. Anna Romboli succeeds Kristina Askstedt who leaves Svenska Spel for a new role outside the Group.