Following a competitive pitch, Anomaly have been engaged by The Stars Group a global leader in online betting and gaming as a creative and advertising agency partner for its US business and for PokerStars, the flagship poker brand of The Stars Group, globally.

The engagement covers a wide-ranging remit across brands, disciplines and territories, including the recently announced partnership between PokerStars (the largest poker site in the world) and UFC®, the world’s premier mixed martial arts organization.

The centre of gravity for the business will be Anomaly’s London/New York axis, but the team will also feature unique talent from across all seven offices within the Anomaly network, acting as ‘force multipliers’ to deliver a complete global solution.

Christopher Coyne, Chief Marketing Officer at Stars Interactive Group, comments: “Anomaly blew the doors off with their creative pitch. This is the beginning of something brand new for our brands. We can’t wait to show off the results.”

Carl Johnson, Executive Chairman & Founding Partner at Anomaly, comments: “An unrelentingly ambitious client, vision and challenge – ideal for us.”

Camilla Harrisson, CEO & Partner of Anomaly’s London office, comments:
“The progressive vision of The Stars Group demands the full breadth of the Anomaly offering. They are the perfect partner at the perfect time – we are buzzing.”