PartnerMatrix partners with casino comparison website Bojoko
PartnerMatrix has joined forces with online casino comparison website Bojoko.com in a never seen before deal that will help promote the operator brands it works with.
The partnership marks the first time an online affiliate platform provider has directly partnered with a casino affiliate to break news about the launch of a new casino and to list that casino on the publisher’s website.
The deal covers online casinos that launch on the EveryMatrix fully managed casino platform, as well as the operators that use the provider’s PartnerMatrix affiliate management solution.
Bojoko, which is operated by Good Game Limited, has positioned itself as the Trip Advisor of the online casino affiliate world and allows operators and game providers to upload their profiles and for players to rate and review them.
This has proved to be a popular combination with more than 320 operators and providers signing up to Bojoko since it launched in 2016, with thousands of players using the site to find the right online casinos and games for them.
Levon Nikoghosyan, CEO of PartnerMatrix, said: “PartnerMatrix has considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help online casino operators launch and manage successful affiliate programmes.
“We place our clients at the heart of everything that we do, so it is not just about offering the platform but also maintaining a high-quality service and seeking ways to improve their business output and increase revenues.
“The partnership with Bojoko.com is a consequence of our continuous endeavour to partner with trusted industry providers to help our clients grow their business and discover more opportunities.”
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We are committed to securing partnerships that allow us to provide our users with the most up to date and relevant information about the thriving online casino sector.
“This deal means that our readers can be the first to read about, as well as rate and review, the latest online casinos powered by the innovative supplier.
“From our internal data we can see that the EveryMatrix online casinos listed on Bojoko are among the most popular amongst our readers, and I am certain that any new brands that they launch will be just as successful.”