Premier Punt, a U.K.-based online sportsbook and casino brand, has launched a new affiliate program with Income Access, Paysafe Group’s marketing technology and services provider.

The Premier Punt program is powered by Income Access’ affiliate software platform, leveraging its comprehensive technology to strategically optimize affiliate channel performance and encourage program growth.

Premier Punt is licensed and regulated by the U.K. Gambling Commission and operates a complete online portfolio of sports betting, live betting, casino and live casino games. The brand’s product catalog includes offerings from popular game providers such as Play‘n GO, Quickspin, Red Tiger and Evolution Entertainment.

Alongside this extensive catalog, Premier Punt offers more than 30,000 live sporting events per month, powered by SBTech, including major and minor leagues, cups and tournaments. Dedicated to making its products accessible to a diverse customer base, Premier Punt also has a mobile-optimized version of its site for greater convenience.

Through its integration with Income Access’ tracking and reporting technology, Premier Punt will have access to an array of affiliate resources to increase its program growth. This includes Income Access’ end-to-end tracking and reporting tool, which analyzes key metrics driving marketing campaigns.

Affiliates joining the Premier Punt affiliate program will enjoy a tiered revenue share commission structure of up to 35% with bespoke CPA and hybrid plans available to top-performing affiliates. The brand also provides a wide range of standard and customized creative materials, as well as dedicated affiliate support, including daily live chat and e-mail support.

Premier Punt’s first-class marketing team supports affiliates in maximizing player engagement and conversion rates by developing customized landing pages and offering a range of promotional features for both new and returning players. Further details for all player promotions can be viewed on their promotions page.

Alex Drummond, U.K. Gaming Manager at Premier Punt, said, “Affiliates have been a critical part of our acquisition strategy since our relaunch on the SBTech platform, accounting for nearly 80% of registrations during that period. We wanted to give our affiliates the best possible tools in order to be successful, so there was no question when it came down to partnering with Income Access and utilizing its trusted affiliate software.”

Tara Wilson, SVP and General Manager at Income Access, said, “We’re thrilled to partner with Premier Punt through our software platform, further expanding our presence in the sportsbook and casino verticals. The Income Access technology will power its newly launched affiliate program with player acquisition and retention top of mind.