Nottingham Forest Football Club are delighted to announce an agreement with Football Index as its new front-of-shirt partner, in what represents the biggest shirt sponsorship deal in the club’s history.

By becoming Forest’s shirt sponsor, Football Index will now proudly display their logo on the front of The Reds’ first-team and adult replica shirts from the beginning of the 2019-20 season.

As the world’s first football stock market, Football Index allows traders to buy and sell shares in professional footballers with real money. The first of its kind, Football Index is revolutionary in offering customers a chance to bet on the future success of football players, rather than gambling on the short-lived outcome of football matches.

The platform operates with all the characteristics of a stock market, with traders buying units of footballers (known as ‘futures’), building their football portfolios and trying to sell at a profit.

The agreement represents another sign of Forest’s growing commercial stature within the UK and is the start of an exciting partnership with one of football’s newest platforms.

Forest’s Chief Commercial Officer, David Cook, said: “The club are delighted to announce this new partnership with a growing and exciting brand. Like Nottingham Forest, Football Index have a pioneering spirit built in their DNA and the brand fit has shone through during our various discussions.

“Across the partnership we look forward to offering our fans some great benefits and incentives whilst providing a strong platform for Football Index to achieve their marketing objectives. As a club, we are delighted that we have been able to secure the biggest shirt sponsorship in our history and it shows Football Index’s commitment and belief in Nottingham Forest.”

Neil Kelly, Chief Executive Officer of BetIndex Ltd, Football Index’s parent company, said: “We’re thrilled to have Football Index front and centre on the new Nottingham Forest kit – a club steeped in history with an expansive and proud fanbase. We’re very excited to see this partnership build awareness of the Football Index brand across an engaged football audience for 2019-20 season.

“This landmark partnership marks a significant milestone in the brand’s journey and illustrates the ambitions we hold for the platform. We look forward to working with the team at Forest to deliver a successful sponsorship that truly benefits all stakeholders – from the fans to Football Index’s loyal customers.”