Gamshy and GrooveGaming are putting their names to a partnership that opens up new opportunities for both brands, with GrooveGaming adding additional choice for its installed operator base.

This important deal allows Gamshy to provide its content through a new distribution channel, thanks to GrooveGaming’s aggregation platform. The content will be available to GrooveGaming’s more than 500 casino brands, pushing Gamshy further into the igaming world. 

Rome-headquartered Gamshy has an omni-channel offering built on Italian design excellence and a mastery of advanced technology. Slick animations, skilful 3D characterisation, a self-stated mission to “create alternative ways to play games” and a raft of engaging graphics and game-play experiences around blockbuster titles such as Tubolarium, Western Barn, Sweet Maniacs, Kraken Islands, Bad Monsters, Jumping Sushi  and all the other titles that will populate the dynamic aggregator’s portfolio, allowing them to be played by a wider number of players. Upcoming titles include the much anticipated Inferno and Fruit Tribe, amongst others.

GrooveGaming is attracting a lot of attention in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help some of the world’s top operators increase player value, generate new revenue opportunities and improve brand integrity.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield. GrooveGaming has now followed up on this by confirming new partnerships with other portfolio providers, as well as distribution deals for third-party games.

Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Gamshy CEO Andrea Sipone said, “This is a great way to move on our strategy, which is to aim at international markets having become well known in our home market in Italy. It’s empowering to work with a partner like GrooveGaming, who give us access to a huge market. Through this partnership we are bound to accelerate our growth.”

Yahale Meltzer, COO at Groove Gaming said: “GrooveGaming is continuing it’s rapid growth and expanding its footprint as well as ramping-up our content offering. GrooveGaming provides operators with access to a growing library of games from a broad range of suppliers to create an ecosystem that is essentially plug-and-play. The addition of Gamshy’s pioneering games will only enhance our platform.”