Kindred Group, the global online gaming firm which encompasses 11 of Europe’s most successful online gaming brands and has more than 20 years of industry experience, has launched a new US-focused affiliate program with Income Access, Paysafe Group’s marketing technology and services provider.

The new program will support player acquisition for Kindred Group’s recently-launched Unibet brand in New Jersey, its first foray into the regulated US iGaming market.

Established in 2008, Kindred Affiliates has received numerous awards since its inception, and most recently has been shortlisted in the upcoming 2019 EGR Marketing & Innovation Awards for the Affiliate Marketing Campaign award. 

The launch of the US-facing affiliate program on the Income Access platform offers Unibet and its affiliates the benefit of a robust and dynamic tracking software with in-depth reporting, flexible commission schemes and an extensive ad serving functionality. Affiliates can monitor and optimize their digital marketing campaigns for effective results, using actionable data. 

Similarly, the Kindred Affiliates team and its marketing partners will benefit from Income Access’ enhanced security and fraud verification functionality. 

Launched earlier in June, Unibet is dedicated to offering New Jersey-based players a gaming experience like no other, incorporating a wide range of real money slots and table games from leading industry providers. Players will also have access to exciting promotions and a range of safe and secure payment methods. 

The Income Access partnership follows Paysafe’s own payment processing agreement with Kindred Group, which has seen the provider extend its processing services to the Unibet brand.

Ryan Henderson, Head of Affiliates at Kindred Group, said: “Income Access has a strong presence in the US gaming space and understands the intricacies of navigating this complex market. Partnering with the company will allow Kindred Group to leverage those benefits as well as tap into its network of affiliates to help expand our business in the US.”

Tara Wilson, General Manager at Paysafe’s Income Access, said: “We are delighted to partner with a firm that possesses the industry experience and reputation of Kindred Group, further strengthening our position in the US online gaming and sports-betting market. The launch of Unibet in the US also offers affiliates an exciting brand with which to partner and bolster their presence in an expanding market.”