Svenska Spel sponsors the Swedish Ski Association


Svenska Spel and the Swedish Ski Association initiate a long-term cooperation that makes Svenska Spel a new presentation partner to the long-distance team. 

The new seven-year agreement includes, among other things, an extra investment in young talent and is worth just over SEK 80 million.

Svenska Spel has a long-term and great commitment to Swedish sports. Therefore, it feels very good to start a collaboration that gives the national team new opportunities. In Svenska Spel we get a partner who will do everything possible to create the right conditions for our active, ”says Ola Strömberg, senior director of the Swedish Ski Association.

Längdlandslaget is one of Sweden’s most popular national teams with skaters such as Charlotte Kalla, Stina Nilsson, Frida Karlsson, Jens Burman and Calle Halfvarsson.

– Our national team enthusiasts are pleased that we can now start a collaboration with Svenska Spel. We know that Svenska Spel is working hard to get more children and young people in motion and that is something that even the active ones are passionate about. With a strong partner we get even better opportunity to reach out and inspire more people to move, says Ola Strömberg.

The agreement is valid from July 1 this year to June 30, 2026 and is worth over SEK 80 million. The cooperation includes, among other things, an investment in the development team of the 24 young promising cross-country skiers aged 18-22, who now become a Team Svenska Spel.

We are happy and proud to cooperate with the long-distance team, which is one of our most beloved teams. As the country’s largest sports sponsor, we want to contribute and help our national team players continue to be successful and we will do everything possible to give them and the talents of Team Svenska Spel the best possible conditions for success, says Patrik Hofbauer, President and CEO Svenska Spel.