GVC has extended its partnership with Relationship Marketing Hub Optimove. This renewal expands the relationship between companies to include the Gala brands, and Roar Digital, GVC and MGM’s joint venture in the U.S.

Optimove combines the art of marketing with the science of data to autonomously generate actionable insight, empowering marketers to deliver highly effective personalized customer marketing campaigns across multiple channel. This approach empowers marketers to plan, automate and optimize marketing plans to build player loyalty, leading to significant increases in retention, engagement and lifetime value.

Optimove enables GVC to execute its global marketing strategy across various regions, brands and regulations, with fully customizable multichannel campaigns, which target granular customer segments.

Through its proprietary technology platform, GVC offers sports betting, casino, poker and bingo and operate some of the industry’s most popular online brands including bwin, Sportingbet, partypoker, partyCasino and Foxy Bingo.

Francois Orhan, Global Director of CRM at GVC: “As we’ve established ourselves to be one of the leading gaming brands in the world, we face a growing challenge in keeping the management of customer engagement in a simple and yet diverse fashion that will cater for players of different brands, regulations and countries. Our long-term business relationship with Optimove has impressive track record. We look forward to seeing what the future holds.”

Asaf Cohen, VP Revenue at Optimove: “GVC is a long-standing client and this renewal solidifies the relationship between companies even further. We’ve seen GVC grow and evolve over years, and we’re very excited to have some part in its global growth.”