Paddy Power launch the ‘Save Our Shirt’ campaign

Marketing

Huddersfield and Paddy Power have finally confessed their joint kit was part of a campaign to ‘return shirts to the fans’.

The Terriers released their actual kit for next season, sponsored by Umbro but without a main sponsor across the front.

The original, subject of mass controversy, saw the bookies’ logo stretch diagonally across the shirt to a satirical extent.

And they eventually admitted on Twitter it was a fake.

A Paddy Power tweet read: “So yeah, our Huddersfield shirt WAS a fake. We’re not just sponsoring them this season, we’re UNsponsoring them too, through our Save Our Shirt campaign. #SaveOurShirt”

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