KSA takes action against online affiliates

Business News

The Dutch Gaming Authority (Ksa) has taken action to ensure that online gambling is no longer advertised on 23 websites.

The Ksa conducts periodic research into ‘affiliate marketing’ for online gambling. Hereby advertise online games of chance on websites. Those sites receive money if they click through to the online game of chance from their website. 

Both offering online gambling and advertising for it is prohibited under current legislation. This will change over time: in February 2019, the Senate passed the Remote Gambling Act.

The Ksa examined 44 websites. These were examined on the basis of our own observation and external reports. Advertising for online gambling was found on 26 websites. Twenty sites immediately stopped this after the Ksa drew their attention to their illegal behavior. Three websites did this only after there was a threat of imposing a penalty. The investigation is still ongoing at the other three websites.

It is the second time that the Ksa is conducting research into this form of affiliate marketing. During a promotion in 2016/2017 , this led to seventeen websites ceasing to advertise online gambling.

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