Choosing the right iGaming platform provider ( PAM ) is essential to succeed in the modern day market place
Mark Woollard, Business Development Director, Pragmatic Solutions.
Choosing the right iGaming platform provider (PAM) is essential to succeed in the modern iGaming market.
With the recent and fast-paced industry changes, upgrades and constant tailor-made solutions, operators can now find a broad range of content suppliers available for different markets; however, choosing the correct platform solution is a choice you would like to think twice, as this is a one-shot decision that could cost delays and revenues loss, if it’s not considered from the very beginning. Regardless if you want to have full management of your white label iGaming solution or if you wish to operate using a platform solution that integrates content from third-party providers, finding the right provider can be challenging.
The idea of a seamless integration was not easy to deliver a few years ago.
Legacy platforms are perhaps the best example to illustrate this. Many operators did not have a real range of choices back in the day and their consequent dependency on their platform provider’s own roadmap would lead (and still does) to delays in launching new games or features. While these requests may not be urgent for the provider, delays or downtimes cost the operator significant investment and funding.
Speed, flexibility and customisation.
Speed, flexibility and customisation are the core factors in choosing an iGaming Platform Provider (PAM). Operators want progression faster than most platforms can deliver. Migrating from one platform to another can cause downtime and overall bad player experience. Furthermore, when adding new features, or games provided by third-party suppliers, most platforms allocate months for integration and turn this process into a daily chase on the operator’s side. Platform migration or integration should not be a hassle for operators these days. This is something that more modern platform providers such as Pragmatic Solutions are able to bring to the iGaming market: a flexible solution that puts the operator’s own roadmap first and faster integration and bespoke development times compared to your average platform provider.
Adaptability to market conditions.
Market conditions and regulations are in constant change, henceforth the operators’ dependency on a compliant partner that easily adapts without affecting the business operation. Legislation is becoming progressively tight within the Industry, and platform providers must anticipate these compliance variations, to ensure a continuous and successful operation.
Many countries have been adapting their laws since the UK first introduced gaming regulations, and at Pragmatic Solutions are constantly monitoring the changing landscape in the industry that might affect our platform and our clients. Consistent regulatory changes are quite daunting both for suppliers and operators, but our business – first approach in combination with maintaining a modular platform has helped us in implementing the changes quite quickly and to stay ahead in the markets.
Finding a competitive and flexible partner.
In the B2B environment, finding a long-term partner that makes processes smooth and is willing to adjust to your needs, is vital. Some operators are just starting to recognise the impact their platform provider has on the success of their business. At Pragmatic Solutions, we make sure there is no gap and work closely with our clients to deliver bespoke and flexible solutions within fast timeframes that will help to differentiate from the competition. We focus on our core product and its support features, making sure we satisfy any client needs.
The role of cryptocurrencies and AI.
Cryptocurrency has been in gaming for a while in various forms such as tokens, casino coins, in-game currency etc. Bitcoin was the latest entry and many operators are allowing deposits via bitcoin and other such currencies. Although not fully regulated at this point, cryptocurrencies already play an important role in gaming, allowing players to trade tokens for in-game purchases or bonuses. AI has already entered the gaming industry and has become an important asset to most marketing business enabling them to target the relevant promotions to their clients. It just needs to evolve a lot more to have significant impact on how businesses function.