VfL Wolfsburg and Interwetten join forces

Marketing

Interwetten are backing VfL Wolfsburg as the club’s new sports betting partner as of now.

The Vienna-based company is one of the most famous sports betting brands in the world and will be receiving a comprehensive portfolio in return from the Bundesliga outfit, including national LED TV pitchside advertising, Cam Carpets in the Volkswagen Arena and hospitality benefits.

“We are delighted to have acquired an international partner of real note in the German-speaking sports betting market in the form of Interwetten, whose offer really sets the standard in the sector,” said VfL managing director Michael Meeske.

The Austrian trio of head coach Oliver Glasner, goalkeeper Pavao Pervan and new recruit Xaver Schlager welcomed Interwetten Speaker of the Board Dominik Beier to the training facilities in Wolfsburg. “Sport is an essential driving force for us and one that we support through a variety of sponsorship deals,” said Beier. “In VfL Wolfsburg we have managed to find a very interesting partner. The high levels of professionalism at the club, as well as their digital approach and willingness to be flexible and creative in our dealings together, are what won us over,” he added.

“In sporting terms things have been going very well for the club lately and they’ve made it into the UEFA Europa League. What brings VfL Wolfsburg and Interwetten together is the desire to work in an innovative way, develop new products and constantly move forward. We are looking forward to an active and successful cooperation.” The Wolves will be hoping to welcome their new betting partner with some attractive football in the 2019/2020 season and both sides are sure that this will be a successful year.

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