Leeds digital marketing agency Blueclaw has picked up the SEO and content marketing briefs for bookmaker Mark Jarvis, gambling company Gaming Innovation Group (GiG) and for sports betting tips provider Online Betting Guide (OLBG). 

Blueclaw has also been retained by bookmaker Betway for ongoing content marketing and digital PR work.

It means the Leeds-based search marketing specialist has further expanded its specialism in gambling and gaming, with a bumper 12 months seeing it achieve a range of new client wins and retainers in the sector.

Blueclaw strategy director Larissa Green said: “The agency’s extensive experience in the sports betting and igaming sector has long been respected.

“To be able to work with such a variety of significant businesses in the field is incredibly exciting. We’re hugely looking forward to being able to deliver strategies and campaigns of the high standard we’ve become known for, which will help further boost our clients’ business and results.”