Yabo Sport becomes Official Betting partner with Man United
Manchester United struck a deal with Asian bookmaker Yabo Sport. The company will replace MoPlay as the official betting partner in the English club’s global partner portfolio.
The amounts and duration of the contract were not disclosed. However, the publication states that the deal has been closed for more than a year (though it does not specify how long exactly) and will be worth about £3 million per season.
The partnership will give the Asian company visibility on LED advertising signs at Old Trafford Stadium during Manchester United home matches, as well as the club’s website and social networks.
With the Red Devils, Yabo Sport increases its portfolio in the sports market. The company already has regional deals with clubs such as Monaco (France) and Hertha Berlin (Germany), as well as the Asian sponsorship of Italian Serie A.