Emmanuelle Malecaze-Doublet is appointed marketing director and client of the PMU. Reporting to Cyril Linette, Executive Director of PMU and member of the Management Committee, she replaces Gérard Callegari, who returns to his position as Strategic Advisor to the Chief Executive Officer.

Aged 31, a graduate of HEC Paris, Emmanuelle Malecaze-Doublet spent 6 years in the consulting firm McKinsey & Company. She has worked on missions in the consumer goods and retail, luxury goods and clothing industries in France and internationally. Project Director, Emmanuelle worked on topics related to strategy, marketing, transformation and digital.

In October 2018, Emmanuelle Malecaze-Doublet joined the PMU as Financial Director. Céline Lelièvre is appointed financial director of the PMU. After 5 years as PMU’s management controller, she joined the management committee and will report to Cyril Linette.

A 43-year-old ESCP-EAP graduate, Céline Lelièvre began her audit career at PWC. She then held the position of financial controller at Hachette and then director of management control at Marionnaud before joining the PMU in 2014. She will be responsible for managing the company’s financial strategy.

Emmanuelle Malecaze Doublet and Céline Lelièvre take office today, September 2, 2019. On this occasion Cyril Linette, CEO of the PMU said: “While continuing to work tirelessly the axis of empathy for our most loyal bettors, we will accelerate the work of conversion to horse betting new customers close to our universe, in our points of sale, on racetracks and on the Internet.This requires a clear and accessible offer that simplifies the PMU universe.The experience of Emmanuelle Malecaze-Doublet who has worked on many topics marketing and digital transformation as well as his very detailed knowledge of the PMU and the strategic issues of the company will be very valuable assets to continue the momentum of recovery. “