Enlabs strikes Lithuanian Football Federation sponsorship agreement
Enlabs has signed a main sponsor agreement with the Lithuanian Football Federation, which includes, among other things, the Enlab brand Optibet becoming the main sponsor of the Lithuanian women’s and men’s national team.
The agreement with LFF is strategically important for Enlabs with the ongoing launch of Optibet in Lithuania. The agreement, which extends over two years with the possibility of an extension, gives great exposure to the Optibet brand and at the same time contributes to the development of football in Lithuania. The strategy of being a close partner with the sports movement has been very successful for Enlabs in Latvia and Estonia.Principal sponsor of Latvia’s ice hockey association
“It feels very good that we are increasing Optibet’s exposure in Lithuania and showing that we are serious about our goal of becoming a market leader. Together with basketball, football is the two biggest sports in Lithuania, making this agreement one of the most desirable in the country. The timing of the agreement could hardly be better as we are in full swing of marketing our recently launched betting product at the same time as the men’s team will soon gather for the European Championship qualifier. Our strategy of being closely associated with the sports movement is now being extended to Lithuania and we can proudly say that we have some of the absolute largest sponsorship agreements in the Baltics, thus we have great and qualitative brand exposure in the region. ”Says Robert Andersson, President and CEO of Enlabs .