1xBet Dropped by Liverpool FC over gambling regulation breaches


Liverpool FC has revealed that it has cut all of its ties with its former sponsor 1xBet.

The announcement comes weeks after the Russian-based gaming and betting operator’s UK-facing website was suspended by the UK Gambling Commission.

Liverpool’s decision to cut the operator loose has also arrived on the heels of a warning from the UKGC. The watchdog warned the that they could face prosecution and considerable fines if they continue to promote a brand that is no longer licensed to supply gambling services within the UK.

Under a long-term deal inked last August between Liverpool FC and 1xBet, the operator was named the club’s official betting partner.

The Russian gaming entity operated in the UK as a white-label partner to FSB Technology. 1xBet’s UK-facing platform was suspended in August this year, and the UKGC is currently investigating both the operator and its partner FSB for failing to comply with regulations.