Ladbrokes Coral Group is seeking an agency to work on its consolidated advertising account.

Cravens currently handles advertising for Ladbrokes, while Alpha Century works on Coral.

Dominic Grounsell, managing director of GVC UK sports brands, said the company requires a larger creative agency to take on the size and scale of Ladbrokes Coral’s new integrated, dual-brand approach.

He added: “We would like to thank both Cravens and Alpha Century for the amazing creative work that they have done in recent years with the Ladbrokes and Coral brands respectively. Both the Ladbrokes and Coral digital businesses have been the fastest-growing brands in the sector in recent years and both agencies have played a significant role in this success.

“We are now looking for one big integrated creative agency to take on both the Ladbrokes and Coral brands in a consolidated approach to drive the next phase of growth for both businesses.”