Roar Digital the 50/50 venture created by MGM Resorts International and GVC Holdings has announced a new era in online and mobile betting entertainment with the launch of BetMGM in the state of New Jersey.

BetMGM is a new customer experience as well as a rebranding of the online gaming app, PlayMGM, introduced by MGM in 2017.

The product incorporates the new GVC Sportsbook platform, giving customers a seamless betting and gaming experience, and will be the core mobile platform utilised for future state rollouts. Not only can customers play the traditional Casino and Poker Games they’ve come to love through MGM, but now sports fans can place an expanded range of pre-match and in-play bets on professional and collegiate football, MLB, MLS, NBA and NHL games, among other sporting events.

“Today’s an exciting day as we launch the rebranded and upgraded BetMGM app in New Jersey,” said Adam Greenblatt, CEO of Roar Digital, LLC. “We’re thrilled to be able to give our customers bigger and bolder opportunities to enjoy our games and the unique experiences, like Early Cash Out, that BetMGM will provide as the professional and collegiate football seasons get underway. We believe our product takes the in-game entertainment value to the next level.”

“The mobile gaming industry’s future is on a steep incline, we are harnessing best in class mobile technology from Roar Digital, powered by GVC” said Scott Butera, MGM’s President of Interactive Gaming. “We expect this  significant upgrade to our mobile experience to complement MGM’s proven retail presence and allow us to immediately compete in New Jersey, and future states when mobile gaming is approved.”