STS owners make significant investment in Better Collective


The owners of the STS Gaming Group, Mateusz and Zbigniew Juroszek have made an equity investment in Better Collective. They have bought almost 140 000 shares of Better Collective, which is a leading affiliate within the iGaming industry. The amount of the transaction is more than EUR 1 million.

Having shares of Better Collective is very crucial to our family investment portfolio. We see a lot of potential in the company, which has already announced its third acquisition this year, two in the USA, one in the UK. It is very important to us, as Better Collective is such a large and very well-known entity, especially in the Americas where the iGaming industry is growing rapidly. This investment is our long term asset. We consider increasing the capital commitment of Better Collective in the future – Mateusz Juroszek, CEO of STS.

Better Collective’s vision is to empower iGamers through transparency and technology, this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, for example,, the trusted home of tips from expert tipsters and in depth betting theory. Better Collective is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO).

STS has increased its revenues more than tenfold, from PLN 220 million to PLN 2.41 billion, in the last six years. Currently, STS holds over 47% of shares in the Polish bookmaking market, and 80% of its revenues are generated by online channels, such as on their website as well as applications dedicated to Android and iOS.

STS expanded its business to European markets in February 2019. After years of iintensive development, the company became the owner of almost half of the domestic sector. The bookmaker offers its services in the UK, Germany, Iceland, Luxembourg, Slovenia, Andorra, San Marino, Gibraltar, Slovakia, Malta and Latvia. STS is the first Polish bookmaker to start foreign operations. The company also has plans for further international expansion.