SG extends partnership with The Stars Group


SG Flensburg-Handewitt has extended its long-term cooperation agreement with The Stars Group and with the brands Sky Bet and, from the current season 2019/2020 for another three years.

“We are very proud to have found a partner with” The Stars Group “, who works with us on equal terms and is very committed to social issues here in Schleswig-Holstein and in the rest of Germany. The decision to deliberately commit to the SG and the underlying project for the next three years is a great sign and a great praise and recognition for our club, “said SG Managing Director Dierk Schmäschke .

Sky Bet is the successor of BetStars in Germany and offers its customers access to an outstanding betting range around the largest sports events.

Sky Bet and will be present on the field as well as on the LED gangs on the sidelines and in the Hintertor area in the upcoming LIQUI MOLY HBL season at all home games of the SG Flensburg-Handewitt. Further local and national activation projects are already being planned. The agreement will initially be valid until the end of the 2021/2022 season.

Lynne McKee, Head of Brand Sportsbook at The Stars Group, adds: “We look forward to further expanding the excellent cooperation with SG Flensburg-Handewitt and have found an important partner in one of the most successful clubs in recent years in the Handball Bundesliga , Sky Bet is of the opinion: “BETTER IS ALWAYS GOING”, and that is exactly what we strive for in our support of SG Flensburg-Handewitt. The SG Flensburg-Handewitt is characterized not only sporty, but also in the development of a strong partnership. We are sure to face an exciting handball season and look forward to implementing authentic and profitable projects for both sides. BETTER IS ALWAYS – with Sky Bet and SG Flensburg-Handewitt. “