Gaming Innovation Group has partnered with identity verification platform HooYu to integrate facial biometrics and other technologies to improve KYC efficiency across the customer lifecycle, the company announced.

The company will roll out the HooYu solution in a waterfall approach and will improve the customer journey through tools such as ID document validation, facial biometrics, and address proofing. If necessary, customers will have the opportunity to provide information about source of funds.

“By integrating HooYu we can reduce KYC review times from hours to minutes,” said Mark Weston, GiG Head of Payments, Risk and Fraud. “We listen to what our customers want and they tell us a fast and easy process is key. HooYu brings us a huge saving of manual effort that allows us to scale further and lets us focus on providing the best games and experience to our customers.”

“The HooYu customer journey tools are relevant not just to customer sign-up but to all parts of the customer lifecycle to help strike the right balance between a great customer experience and compliance with regulatory requirements,” said David Pope, Marketing Director at HooYu.