Svenska Spel appoints Petra Blixt as CMO

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Petra Blixt becomes new head of sales and marketing at Svenska Spel Sport & Casino. Petra most recently comes from LeoVegas where she was previously Marketing Director and now mostly comes from a role as Chief Marketing Officer.

Petra Blixt will be part of the management team and report directly to the CEO of Svenska Spel Sport & Casino. She will take up her position on January 20, 2020.

I am very pleased to announce Petra Blixt as the new Sales and Marketing Manager for Svenska Spel Sport & Casino. Her knowledge and experience in data-driven marketing and sales will be extremely valuable to us in the work we are currently doing. I also want to emphasize her clear and goal-oriented leadership, which together with a high energy and great execution power will be important features in running and developing our business, ”says Fredrik Wastenson, CEO of Svenska Spel Sport & Casino.

As head of sales and marketing, Petra will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel’s overall goal, drive a winning digitized change and sales journey.

Svenska Spel has a fantastic position in the market with its incorporated and popular brands such as Oddset and Stryktipset as well as a very clear focus on player responsibility. But it has also been identified areas where the company has a change journey to make to continue taking shares in a competitive market. That trip, as well as the rumor of fantastic colleagues, is what makes this role at Svenska Spel Sport & Casino so very interesting. I look forward to starting a lot, ”says Petra Blixt.

Petra Blixt comes most recently from a role as Chief Marketing Officer at listed Leovegas where she was also Marketing Director and Head of Sales. She has solid experience of digital sales in highly customer-driven companies, broad experience in marketing, sales and well-understood challenges in a new gaming market. She has also been Head of Commercial at C More before coming to Leovegas. Petra succeeds Mats Eklund, who after many years at the company now leaves Svenska Spel Sport & Casino.