FanDuel and the Indianapolis Colts today announced an exclusive partnership, designating FanDuel as the “Official Fantasy Sports Partner of the Colts.”

Through the partnership, the Colts and FanDuel will work to engage new and existing fans using a range of marketing assets, from in-stadium digital signage and in-game promotions to digital, radio and TV advertising, among other branding initiatives.

“The Colts always are looking for new ways to engage with our fans, and fantasy sports have long been an avenue for fans to follow the Colts, pro football and their favorite players across the league,” said Roger VanDerSnick, Colts chief sales & marketing officer. “We’re very pleased to come together with FanDuel to make our fan experience the best it can be during the season and year-round.”

“As we continue to expand our nationwide footprint, we are always looking for ways to engage sports fans throughout the country, and specifically in the Midwest,” said Matt King, CEO, FanDuel. “Indianapolis is home to a loyal fan base and we’re excited to again partner with the Colts organization, allowing us to further reach these passionate fans.”

This announcement comes on the heels of FanDuel announcing an exclusive, multi-year partnership with former Colts punter, Pat McAfee, in September. As part of the partnership, McAfee will continue to make appearances on FanDuel Group’s More Ways to Win TV show, have guest spots on various FanDuel Group podcasts, make regular appearances at FanDuel Sportsbooks, host daily fantasy contests on FanDuel, create unique digital content, and take over FanDuel social media accounts throughout the NFL season.