FOX Bet Strikes Multiyear Deal With Major League Baseball
FOX Bet has announced a new multiyear deal that makes the mobile sports betting product an Authorized Gaming Operator of Major League Baseball (MLB) in the United States.
As part of the agreement, FOX Bet has the right to use MLB’s official data feed and League marks across its FOX Bet sports betting app and FOX Sports Super 6, FOX Bet’s free-to-play game available nationwide.
“We continue to see a great appetite for the FOX Bet app as well as FOX Sports Super 6,” said Robin Chhabra, CEO of FOX Bet. “Having a partnership with MLB enables us to use official MLB data and league marks, providing a better experience for our customers and comes just in time as the League Championship Series and the World Series kick into high gear.”
FOX Bet is an online and mobile sports betting product that was developed through a first-of-its kind national media and sports wagering partnership in the United States between The Stars Group Inc. and FOX Sports, a unit of Fox Corporation.
The Stars Group is a global leader in the online and mobile gaming and interactive entertainment industries, entertaining millions of customers across its online poker, gaming and betting offerings. FOX Bet, The Stars Group’s U.S. sports betting business, is currently operating in New Jersey and Pennsylvania. The FOX Sports Super 6 free-to-play game launched nationwide in September giving players a chance to win hundreds of thousands of dollars each week. FOX Bet plans to expand its business nationwide as additional states legalize online sports betting.
“Adding The Stars Group and FOX Bet to our authorized gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Our official data feed, including real time and reliable game statistics, and league marks will enable The Stars Group to build unique and engaging gaming products around our sport.”
The Stars Group and MLB will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of MLB games.