Polska Liga Siatkówki strike betting partnership with STS
STS the largest bookmaker in Poland, has signed a sponsorship agreement with Polska Liga Siatkówki.
STS will be an official partner and the official bookmaker of PlusLiga, and its logo will appear during all matches. The new agreement will last for at least 4 seasons, until June 2023. The bookmaker has now significantly strengthened its presence in volleyball and for the first time becomes a sponsor of a top league competition.
The agreement between STS and PLS is the next stage in the implementation of the strategy of supporting domestic sport and Polish volleyball. We are currently an official partner of, among others, the Asseco Resovia team, seven Ekstraklasa clubs and the Polish national football team. As the largest private sponsor of Polish sport, we also support many organisations and players throughout the country. The agreement with Polska Liga Siatkówki is part of the plan of cooperating with the most recognisable sports brands; PlusLiga is definitely such a brand. Our agreement will translate into a number of benefits for STS, the league, and, above all, the fans, said Mateusz Juroszek, CEO of STS.
STS is known for being an involved sponsor and its activities go far beyond just displaying the logotype. The bookmaker has carried out many unique projects in cooperation with clubs and fans from all over Poland, such as measuring the loudness of cheering fans, popularity contests deciding the look of club coaches and placing the Sport Twoją Szansą Foundation emblem on match shirts. Proceeds from post-match auctions of these unique uniforms aided those that the charity cares for.
At STS, we have always focused on people who are passionate about sport. This is because they are the ones who create a unique atmosphere during competitions. For this reason, a large part of our cooperation will be activities aimed at volleyball fans,adds Mateusz Juroszek, President of STS.
The signed agreement involves displaying the company’s logotype during PlusLiga games on fixed and LED perimeter boards as well as on press walls. In addition, the agreement also provides for the publication of content on the league’s website and social media cooperation. Furthermore, STS will be organising a special fan zone during selected matches and offering special bets for PlusLiga games. STS will also carry out activities aimed at clubs and fans,including joint marketing campaigns. Moreover, for every league match, STS will have a pool of tickets at its disposal to be distributed to fans of individual teams.